Eben Pagan's Marketing Tips 1
This is part 1 of a 3 part series from Eben Pagan, the founder of the GetAltitude program and Double your Dating, amongst other businesses.
Takeaway Points
Increase the perceived value of your products.
Don't focus on the quick fix techniques like writing the best headline. These are the pick up lines of business and won't get the long term results you want.
Instead, focus on the inner game of marketing.
Three mindsets that underlie marketing:
1. The Scarcity Mindset
"How do I get $1 from 1,000,000 people?" - Doesn't look at creating value for them.
Instead, work out "how do I give 1,000,000 people $100 worth of value, then ask for $10 in return?"
To create value, you must first understand people and how they process value.
Stop trying to take and start giving!
2. Learn to love getting the short end of the stick
It's very profitable for customers, and for you.
Why don't people do it? Because they are scarcity minded and selfish.
"Learn to love creating massive value for other people whether you get paid or not."
Continued in the next video, Eben Pagan Marketing Tips 2.