Why having the best product can get you nowhere
How many times have you decided you can do the work you do, better than the company that employs you? How many of you have actually tried to put this into practice? How many people have seen businesses fail because the customer couldn’t see what they were missing?
People have been learning the lesson that a great product is not enough, over and over since capitalism was born. And by learning the lesson, I mean running into the lesson, failing because of it, and then going about trying the same approach with a different great product.
A great product is not enough!
Let me repeat that, a GREAT PRODUCT is not enough!
Now don’t make me do that a third time. Lesson learned, moving along.
