Who wants to buy from you?
Before you can sell anything to anyone, you need to know who you can sell to. More accurately, you need to know who wants to buy what you are selling. It doesn’t matter if you think your target market is teenagers, you need to know exactly the type of person that is buying your product. You need to know who, and you need to know why.
When you’re starting your business this will be trial and error. You will have an image of your potential customer and tailor your product to their needs. With time, you need to examine your customer profile and see if it fits with your marketing message. You always need to be evaluating who you are selling to and how you are doing it.
You also need to be aware of who else might want to buy your product. You could have many different customer profiles and need to tailor specific marketing material to each of their needs. This is where you should be using landing pages on your website, one page targeting each unique type of customer. Just be careful not to dilute your brand too much.
