What makes a good business website?
Sales
There is no trick to measuring how successful your website is. You simply work out how many people have bought your product thanks to it. If you sell products online, you look at how many sales you made online. If you have a physical location, you need to work out how many people bought because they looked at the website.
You can talk all you want about your website enhancing your brand, giving customers more information about your business or saving you money. But when it comes down to it, a website should be part of your integrated marketing plan. This means that it should have a return on investment just like all your other marketing. You’re not going to advertise in a newspaper and not find out if you made more sales than the advertisement cost. At least, I hope you’re not, because many businesses do exactly that.
It’s time to start holding your website accountable for its results. It’s time for it to start making you money. It’s time for a change and the only one that can make that change is you.
