This is a vital key to marketing your business successfully. It’s about looking at your business from the customer’s point of view and tailoring your delivery to them for a change.

So let’s jump inside your customers head for a second. Are you there? Right, so what is the need that is bringing them into the store in the first place? Say you sell shovels. Does your customer need a shovel? No, he needs a hole. Sell decorating supplies? Your customer wants their house to look beautiful. Maybe they want to sell it, maybe the decorating is looking old, maybe their friend just repainted and they’re jealous.

Let’s look at my business. Did you come here looking to optimise your website for search engines and internet marketing techniques? Maybe, but what is the underlying need that got you to that point? That’s it, you want your business to make more sales and from that, more money! So am I selling search engine optimisation and internet marketing services? On the surface, that’s what my products are. But what you really need is to:

• improve your business
• make more money
• have more free time 
• delegate the hard work
• use an expert in an area you are not

Sound about right? If not, please drop me a line as I’m desperate to find out all the needs of my customers. As you should now be!

This entry was posted on Friday, August 17th, 2007 at 2:29 pm and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.