Your business has a product or service that it is selling; from now on I’ll refer to it generically as your product. It’s something that you believe other people are willing to give you money for. You’re probably very proud of your product. If I asked you to describe why your product, what kind of words would you come up with? Unique? High quality?

If I asked you to tell me why your product was better than your competitors, what would you say?

“We have a high quality product that we deliver to our customers with superior service and after sales support. Our customers trust us to supply them with the best and the relationship with our customer is our most important asset.”

You may realise now that this is exactly what every business believes is its competitive advantage. So if everyone has the same competitive advantage, what are you really competing on?

This entry was posted on Thursday, August 9th, 2007 at 2:13 pm and is filed under Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.