Websites are for building relationships, not selling services
Do a search for any product or service you like. What do the results return? Pages and pages of people trying to sell you something.
If an encyclopaedia salesperson knocks on your door, do you let them in?
If you walk into a clothing store and a salesperson asks if you need any help, do you say “YES PLEASE!â€
Usually…No! So why would you behave any different on the internet? It’s even easier to reject a salesperson here as you never even see their face.
Your website needs to build a relationship with its visitors. It needs to give your customers what they want. First thing they want? Information. They want to find out as much as possible before making a purchase. They want to know if they can trust you. They want to build a relationship so they know you’ll be there if things go wrong.
How do you build a relationship with these lovely people? Content, loads and loads of content. Useful, informative, brilliant content. That’s how you build a relationship online.
