Unique Advertising Ideas: Play Now | Play in Popup | Download

Last night, I was thumbing through a newspaper and looking at the ads. Something I hardly ever do since I think most of us are now trained to ignore these advertising messages. I was looking at a page and realising how similar all their ads were. Where are all the unique advertising ideas?

We have the same problem online, the same websites selling the same products the same way. How dull!

What is the purpose of your advertising? To get a potential customers attention. To make them notice you. Then you start them on the sales process with your compelling offer. You don’t get noticed by being the same as every other business.

I saw one unique ad in the newspaper, a restaurant that put it’s advertisement upside down. Now that gets your attention and curiosity. I’ve actually noticed their ad before and remember it because it was printed upside down. Maybe with a few more impressions I’ll actually work out what the restaurant’s name is and go there. In their case, they got my attention but didn’t have a compelling offer, even though I think they’re an Indian restaurant and I love Indian food!

So first, use an unique advertising idea to get your potential customers attention, then give them an offer they can’t refuse!

This entry was posted on Thursday, October 18th, 2007 at 12:45 pm and is filed under Advertising, Customers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.