Think outside the box
Please! I was reading a forum last night and of course I’m in the internet marketing section. What is most people’s advice for marketing a website? Pay-per-Click (PPC) advertising and sometimes Search Engine Optimisation (SEO). That’s it. I mean let’s not get fancy or anything, let’s not actually put some thought into marketing our businesses.
When you started your bricks and mortar business did your marketing plan consist of “put ad in yellow pages.” If it did, consider yourself virtually slapped. So why do the same thing for a website? I agree that these things are important but they’re exactly what everybody else is doing as well. So you’re competing with the same army, with the same weapons, and the only way to win is to have more troops. Anyone will tell you this isn’t the war to win a battle, or succeed in business.
So think outside of the box when it comes to internet marketing. Find something unique that will draw people to your website. Think of a free service that is linked to your product. Just start thinking full stop. And I’m breathing, and I’m calm.
Rant over, time to go help my forum friends some more. Have a pleasant day.
