Once you’ve started to write your content, you need to put it on your website. No worries, just create a few article links and she’ll be right!

Wrong! This is another way to get visitors to leave your website. You sure are getting good at driving traffic away from your website, eh?

So how do you keep that oh so precious traffic on your website for hours at an end? You structure it properly of course. So what exactly does that mean?

Your website is telling a story. The story starts when the visitor enters your website and ends when they leave. It’s up to you whether the story ends happily for both you and your new customer. Or sadly after the Big Bad Wolf eats Grandma, Little Red Riding Hood, the Wood Cutter, and skips off into the forest with their wallets.

How do you tell the story? By linking the relevant content together in a clear, logical, and easy to follow way. The homepage flows into more useful information, the articles flow into other related articles. And all the time, your website is building a relationship with your visitor.

After all, when you have a relationship with a visitor, it’s much easier to slip a ring on their finger and convert them into a long term customer. To death do you part!

This entry was posted on Wednesday, December 19th, 2007 at 3:02 pm and is filed under Planning, Processes, Selling, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.