I recently started working with a client in a very competitive industry. As I started to examine the competition, I realised something amazing: all the competitors were the same! Every single one of their websites had exactly the same links, the same boring information, and they were promoting on the same competitive advantage.

If your business markets itself like everyone else, how does it plan to get business? The answer seems to be luck. I don’t know about you, but I wouldn’t sleep very well at night if my entire business’ future rested on luck to attract customers.

The world is changing, business is changing, and you need to be changing too. Gone are the days when you can just throw out some marketing and hope it sticks. And soon doing the same marketing as your competitors will sink you as well.

It’s time to make a plan, it’s time to make your marketing different, it’s time to make your website stand out!

This entry was posted on Monday, October 15th, 2007 at 12:56 pm and is filed under Advertising, Internet Marketing, Mindset, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.