Make it easy for your customers
To explain how to make it easy for your customers, I want to share a pleasant online shopping experience with you. This is how it should be done when selling on the internet.
I needed more RAM for my laptop, and on a link from a website I found the best online ram store possible. I selected my region and it talked to me in my currency. It gave me the option of scanning my system to see what was compatible or selecting my computer from a list. I did both in the end and ended up with the same recommendation, as can be expected.
After analysing my system, it presented me with how many free slots for memory I had on my computer, the different combinations I could choose, and how it would effect my computer’s performance. It also had a few common questions about RAM and presented the answers based on my system scan.
I selected what I wanted, and chose my exact country to estimate shipping before having to enter any other checkout details. I then had the total I was expected to pay. I took the recommendation and price and actually tried searching to see if I could get a better deal since I was shipping to another country anyway. I couldn’t even find another decent website. I was also unsure if more RAM would make a difference to my computer’s speed and wanted to read some more information.
I could of walked down the street, found a computer shop, and purchased it from there to get it sooner…but I couldn’t find any nearby with google. I decided I had a great price for it anyway, after searching on amazon.
So I went back, completed my order with a few clicks, and now eagerly await its arrival.
Pending it’s arrival, this was the most painless shopping process I’ve ever had. My only regret is they don’t sell more products as I’m looking for some other components as well.
Is your website that easy for your customers? What steps can you streamline to make it better? Doing this is the key to online success.
[edit] I just checked my order email and they actually sent me step-by-step instructions to install the RAM in a notebook. They exceeded my expectations completely so do you think I will be recommending them to everyone who needs RAM? You bet! [/edit]
[edit] And now that it’s arrived in the expected time it shows this company is really on the ball. I ordered about midnight on Wednesday and it was here on Monday, exactly three business days later, as promised. [/edit]
