I’m talking about banner ads here. Anything that is simply serving your ad in front of visitors and charging you for it isn’t worth your marketing dollar. No-one pays attention to TV advertising anymore, even fewer people pay attention to web advertising now.

What’s the answer? Pay per Click, Search Engine Optimisation, Viral Marketing, and out of the box thinking.

Welcome to the new world of marketing, it’s hard, but the payoff is worth it!

[This has been expanded into a full article on Internet Advertising.]

This entry was posted on Thursday, September 6th, 2007 at 9:52 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.