The simple fact is that you’re not in the position to have a 20 page business plan and keep it up to date. I know, when I started my first business, I had a 30 page business plan! It’s a great tool at the beginning of a business and if you’re just starting out I fully recommend you do one. But once you get into the day to day running of your business, updating a huge document every time something changes just becomes too difficult.

So, what do you do? Simple, you make a one page business plan. You’ll probably need a few of these for different areas of your business but they’re a lot easier to update and you can rewrite them in no time with a bit of experience. The free resources section includes a copy of my One-Page Online Marketing Plan that I use with all my clients. This sets our direction by working out what we’re selling and setting goals to achieve. I refer to it often when working on a project and use it to measure progress at every stage.

Now you have no excuse not to have an Online Marketing Plan, so use it!

This entry was posted on Friday, August 31st, 2007 at 11:10 am and is filed under Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.