How to write a webpage that sells
Earlier we talked about discovering what benefits you were selling to your customers. These are obviously critical when it comes to writing your marketing material and webpage. So you take your benefits, work out your objective, and then add a little emotion into the mix.
First off, every webpage that you write will have an objective. Now you just have to work out what it is. What do you want your customer to achieve from this page? Do you want to make a sale? Do you want to have them sign up to a newsletter? Or is it something a little more subtle?
In between a customer visiting your website and making a sale, there is a process. It involves every webpage the customer looks at and all the information they gather that leads them towards the sale. Think about your website as a funnel. You want customers in one end and sales out the other. So your job is to lead your customer by the hand, answer all their questions and negate all their doubts, until they are simply compelled to buy your product. So what is the objective of webpage you are writing?
Next up, bring some emotion to play. Human beings are emotional creatures, it’s in everything we do, even if we don’t realise it. So you need to write with this in mind and generate a little excitement and emotion in your customer’s life. What emotion are you selling them? Are you selling something that will make them happy? Are you selling them something to avoid the pain of a task or chore?
Watch a Coke™ commercial. They’re not selling you a soft drink are they? They’re selling you fun, parties, good times with friends, the summer feeling, great weather, and beautiful people. Think about what you feel when you watch the commercial and it’s time to start thinking about how you want your customers to feel when they purchase from you. Does that make sense you incredible, wonderful, intelligent, and beautiful person?
