To be successful on the internet is not unlike being successful with a business or store in the real world. The only thing that has changed is the technology and the scale. The problem is most people don’t realise that and think because of the technology and scale, they can skip all the normal business practices that got them this far. People chant the mantra, “if you build a website, they will come!”

Sorry, but this is the first lie of the internet. If you build a website, no-one will look at it except your friends and family, and maybe the people receiving your business cards.

So how do you make your website effective? You integrate it with your business and most importantly your marketing plan. But you also need to think outside the box and create a unique marketing tool for your business. All your competitors have websites, so what makes your website different? Your business is different, why isn’t your website?

In business improvement, like most things in life, I believe that the correct mindset comes before the correct techniques. I could have made a website that was all about Internet Marketing, or Search Engine Optimisation, but there are already enough of those on the internet and they’re obviously not benefiting enough people.

That’s why, when I talk about becoming successful on the internet, I talk about growing your internet business. It’s about bringing all the different components of your website and business together into an ultimate marketing tool.

So if you’re truly committed to improving your business on the internet, keep reading. If you were looking for another get rich quick scheme that didn’t require any effort on your part, this obviously wasn’t the place for you.

This entry was posted on Monday, October 8th, 2007 at 1:53 pm and is filed under Mindset, Webpages that sell. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.