At the moment you are probably relying on a lot of word of mouth to create you business. You do a good job, your customers are happy, and they recommend you to other people. This is a great way to get customers and grow your business. If a customer is sent to your business by a friend, almost all their fears of doing business with you are eliminated right from the start. Then all you have to do is sell them the right colour.

But if you really want to grow your business you need to think bigger. You need to get people talking about your business before they’ve even bought from it. You need to offer them something truly unique and different from your competitors.

There are plenty of books out there to give you ideas for this, commonly called viral marketing campaigns, amongst other things and you can find a bunch of resources on my website. It could be as simple as writing a free ebook on your specialised topic, or creating a game that gets emailed around offices all over the world and links back to your website. The sky is the limit and creativity is heavily rewarded.

This entry was posted on Wednesday, August 22nd, 2007 at 10:42 am and is filed under Customers, Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.