How do you measure it?
Sales (from website)
How much money do you make from selling products on your website? Deduct your expenses to ensure you’re making a profit as well.
Unique Visitors
How many unique visitors visit your website each day, week, month, and year? Make sure you are looking at unique visitors and not page views or impressions. For example, you have 2 unique visitors to your website. One looks at 1 page, the other looks at 30 pages. Using unique visitors, it counts as 2. Using page views, it counts as 31. Unique visitors are your potential customers, so keep a close eye on this figure.
Returning Visitors
How many visitors return to look at your website a second time? These show people more likely to make a purchase and if your website has a consistent audience.
Conversion Rate of Visitors to Sales
How many visitors are actually buying your products? 5 sales divided by 100 unique visitors means you are converting 5% of your visitors to sales. Obviously, the higher, the better!
Duration of Visits
How long are people spending on your website? Do they find it in a search engine but leave within a few seconds because it’s not what they need or has a bad interface? You want targeted visitors to find you from the search engines. People that want to buy your products.
Top Exit Pages
What page are customers getting frustrated with your website? If you have a lot of people leaving at the shopping cart phase, maybe you have a problem that makes customers stop their purchase. Watch for problem areas.
Statistics about your unique and returning visitors, duration of visits, and top exit pages can be found using any good web statistics program. Just be aware that due to different measurement techniques, different programs can give widely varying figures. Be aware of this if changing programs and try to keep using one program so you have consistent results.
January 14th, 2010 at 6:37 pm
Affiliate Crunch…
I saw this really great post today….