How do you deal with setbacks?
What do you do when you fail? Let’s face it, it happens. We may not think about it as a ‘failure’ and instead turn it into a learning opportunity…but the bottom line is, occasionally…we screw up!
We all run into problems, we all have technical difficulties, and we all face frustrating times running a business. So what is your attitude when things go wrong?
I bring this up because over the last week, one of the top Internet Marketing names, Rich Schefren, has screwed up. Not once, but three times. You know what’s more painful than screwing stuff up? Doing it with a thousand customers and many more potential customers watching.
The fact is, it happens, you will disappoint people, you will have problems. The difference is how you face those problems. Do you put it behind you and move on to the solution, or do you dwell. I don’t need to point out what’s the best choice, do I?
If you’re interested in the screw ups, you can see his blog posts here and here that pretty much cover it.
So as you can see, even the big players have setbacks. The difference is how they deal with it. From now on, try not to be so hard on yourself when you have a problem and instead focus on the solution. Your business and customers will thank you for it.





February 6th, 2008 at 10:00 pm
We had a pretty big set back, but we are dealing with it by shifting our strategy and moving onward and upward. We also felt that being honest with our stakeholders was a really good policy.
We had an idea for a web site and we selected a firm that told us that they had tons of experience in the realm of Web 2.0 and social networking and that they could serve as a technology partner.
Unfortunately, the deliverable did not live up to our expectations and, as you can imagine, led to lots of big headaches.
However, we learned a TON of invaluable lessons and will take them with us as we move forward.
We also used humor to get us through this ’setback.’ Please see the note that we posted to inform our members and new visitors that we’d made some missteps but that we were working hard to fix them.
http://muzeum.oddpodz.com/Default.aspx
February 7th, 2008 at 1:23 am
Hi Jocelyn,
Sounds like you have a good attitude and you can’t go wrong with that. I especially like the tip about using humour and your note.
Looks like your website is filled with great information too and I’ll be back to visit again shortly.
Craig