Before you launch a website you need to make sure you have your web strategy right. I’m not talking about having your website perfect. I’m talking about having your strategy in place for how you plan to make your website a success. The strategy may change over time but you need to know how you’ll make money and why customers will buy from you.

I’m currently working on a project that involves a paid subscription model. The website has been around a while and we know the website is popular already, but it’s not as popular as we thought. So to make sure we get all our ducks in a row first, we’ve delayed moving to the paid model for another two months.

It was a hard decision to make considering we were about to get a nice cash influx, but it’s the right decision. In the long run, the new strategy will make us a lot more money and create a sustainable business in the future.

The moral of the story, don’t underestimate your strategy. Get it right first time and life will be a lot easier.

This entry was posted on Friday, October 19th, 2007 at 2:22 pm and is filed under Mindset, Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.