Focus on your keyword phrase
Focusing on your keyword phrase is one of the most important, yet most overlooked, aspects of Search Engine Optimisation (SEO). This is one of the first steps when you want to optimise your website and if you screw it up the rest of your optimisation is a waste of time.
Ok, so I don’t want to talk about choosing keyword phrases here, just putting them into practice on your website. To start, a keyword phrase is a combination of words that a person may type into a search engine. For example, say you have a website and you want to sell products for Christmas. Some of your keyword phrases would be “Christmas decorations”, “Christmas trees”, and “Christmas presents”, for example.
Now you have your keyword phrases, you want to dedicate a webpage each to them. It’s no good trying to rank highly for all three on one page, you need to separate them. So you create a page for each keyword phrase with content that people might be searching for. It could be articles, or it could go straight into your product catalog.
And now when you create your title, meta description, meta keywords, and heading tags, you focus them on the same specific keywords for each page. The keyword phrase should be in all the tags. For example, very basically, your page for “Christmas decorations” would look like this:
<html>
<head>
<title>Christmas Decorations</title>
<meta name=”description” content=”Unique and wonderful Christmas decorations to beautify your home with this Christmas.”>
<meta name=”keywords” content=”christmas decorations, christmas decoration, decorate christmas”>
</head>
<body>
<h1>Christmas Decorations</h1>…
Notice how prominent the keyword phrase “Christmas decorations” is in these tags. This shows your webpage is without a doubt about Christmas decorations and the search engines are much more likely to return your page for anyone searching on this term. Of course there are many other factors but these tags and the rest of your content is all under your control and key to make your website successful on the internet.
So remember, focus on your keyword phrase and your search engine traffic will thank you for it.
