Everyone loves to watch hilarious videos of people hurting themselves on YouTube. Now you don’t have to get accepted by your local “Funniest Home Videos” show to become famous. Just get hurt while someone’s filming and post the video yourself…because everyone will have their 15 minutes.

But if you sell bandages and medical supplies…those videos could even be good content for your small business.

Because content isn’t just for padding out your website, it’s for everything!

Why

Content on your website is important, but so is content that drives traffic to your website. Content can be used to sell your products and also to keep previous clients happy.

So when you think about content, broaden your mind to include all the possibilities. Since most of us are now immune to advertising and ‘push’ marketing techniques, we need to learn how to use ‘pull’ marketing by providing great content.

It can draw visitors in like bees to honey (I decided not to use the strangers and candy analogy…).

How

Articles that don’t go on your own website are an obvious one. We’ve already talked about videos that go on video sharing sites. Guides that help visitors and could be spread around their friends.

Have a look at the content you’re already creating and think about how you could use it to draw visitors to your website as well.

Homework

Explore a content sharing site like HubPages.com or YouTube.com to see how other people are using these tools in their marketing efforts.

Ok, it’s finally time to admit the truth. I’ve been giving you all these tips to improve your business and marketing online but I’ve been leaving something out.

You see, there’s a bigger reason that myself and my clients have obtained success in our respective industries. It has nothing to do with search engines or social media. It has nothing to do with branding or being different.

The secret is: Being Evil.

You can find out more here: The Evil Genius Guide To Business

I deeply apologise for misleading you all, I hope I can one day regain your trust…

We’re all busy, on-the-go, rushed off our feet business people with little time on our hands for ‘wasting time.’ At least that’s what we like to pretend I guess.

Introducing my friend Dean, who can give you a little break from working hard on this Friday afternoon. Not only will he provide you the “How dumb are you?” quiz, but he’ll teach you something while he’s at it.

You see, for those who don’t know Dean, he’s the leading expert in Buzz Marketing. And this little “Dumb Quiz” has been netting him over 1500 hits per day.

So for those who want to get more traffic, Dean will tell you how. For those that just want some entertainment to share with their friends, it’s there for you too.

How dumb are you? quiz, Stumble Upon results, and the latest chapter with sitepoint success.