Ok, so once you’ve got your website sorted and mastered the basic internet marketing techniques you’ll want to try something a little more tricky. This is where the advanced internet marketing techniques come in. Most of these advanced techniques are based on the basic techniques so there’s no use skipping straight to here either. If you’re still looking for the get quick rich answer, I’ve told you over and over that you’re not going to find it here.

Brand Building
What do all big successful companies do? That’s right, build a massive brand. Before you dismiss this as out of your budget, let’s think about it briefly. First, what is a brand? I would say the public perception of your business or product. So what forms your brand? All the interactions you have with the public. And what are a lot of the intermediate techniques? Bingo, interacting with the public by helping solve their problems and creating a positive public image of your company. So have a think how you can continue to develop your brand.

Viral Marketing
Viral marketing is creating something that spreads through the internet like wildfire. Created half through skill and half through luck it is definitely worth some attention. Think of some of the email forwards you’ve seen over the years. Think of Youtube videos that people have spread around. Imagine having your business’ name attached to the Star Wars Kid. Now that’s powerful.

Alliance Partners
Taking direct marketing to the next level involves partnership. Think about your nice big mailing list. Now think about all the companies in your industry that have those same sized mailing lists. You make one alliance and you just doubled your potential customer list. Just remember that you need to still be offering your customers something great from the other company that adds value to your customer relationship. And never sell your mailing list or let it get into the hands of spammers. Market your partners’ products to your customers yourself.

Backend Systems
Want even more bang from your mailing list. Welcome to the backend sales process. So once you’ve got a customer, how do you keep them a customer? Have them buy something else from you of course. If your customer bought product A, chances are they may be interested in product B. Especially if product A was incredible and exceeded their expectations. Again, remember the golden rule, always be offering your customers more value. Not just trying to add value to your bottom line.

Competitor Analysis
I’ve put this in advanced because if it’s done properly, it really is an advanced technique. I hope you have some form of competitor analysis now. At least going to their website and see what they’re up to. But if you really want to be the head of your niche you need to take this a lot more seriously. Examine in depth your competitors. Work out what they’re selling, how they’re selling it, what their unique selling proposition seems to be. Why are customers buying from them? By knowing exactly what your competitors are doing, you can outmanoeuvre them at every point.

So there you have it, enough internet marketing techniques to keep you going for a long time. As time goes by I will have been writing longer articles on each technique so you can fully implement them in your business. However, remember that new techniques are not the most important thing in your business.

It all stems from your mindset, you as the entrepreneur. If you haven’t got this area handled, all the techniques in the world will not save your business. So train your mind, and everything else will follow behind.

This entry was posted on Friday, October 12th, 2007 at 11:11 am and is filed under Internet Marketing, Promotion, Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.