When you work in a small business, or you are the small business, it becomes hard to see the forest through the trees. You can get so lost in what you’re doing that you forget that everybody else has a perspective too. And this can be very dangerous for your business.

Whether you’re working on marketing material or designing products, other people should be involved in the process. You should be soliciting feedback from as many sources as possible to ensure people actually see it the same way you do. This goes quadruple when you are an expert in the field and your customers may not be.

So who do you ask for feedback? Ideally, your customers. But running it past other people you work with, your friends, your family, or your neighbour isn’t going to hurt either. The next step is learning how to deal with feedback, constructive or otherwise.

This entry was posted on Tuesday, September 18th, 2007 at 11:26 pm and is filed under Continuous Improvement, Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.