#9: Keep the conversation going
I fell of my chair the other day when a client told me this:
“We have a newsletter mailing list, I think it has about 3000 names on it.”
What were they doing with this list? Nothing…they had STOPPED sending out an email newsletter. Quite frankly, I don’t blame them…when I saw the newsletter, it was full of ads. In fact it had 6 large ads for about 4 small pieces of useful content.
So they’d basically killed the list anyway. This left me lying on the ground crying because of all that precious money they’d just set on fire…and because I’d just fallen off a chair and it hurt.
You must keep communicating with your audience.
Why
These people have decided you’re worth talking to. Imagine you’re standing at a party. You start telling one of your best stories, I mean it’s just amazing. As the people around you start laughing at the story, others become interested and start listening. So soon you have a large group of people around you, hanging on your every word…
And then you walk away. That’s right, mid sentence, you get bored and walk off.
How do you think that makes the people feel? Do you think they’re want to listen to you again?
So start telling great stories…and never stop mid sentence!
How
If you have their email address, email them. If you have other contact details, use them. Just make sure you’re sending them something of value…and then keep sending it.
Wow…that was a complicated business strategy. You might want to go and reread that a few times to fully grasp it…
Homework
Umm…work out what your audience wants and start talking to them.
Oh…and make sure you sit properly in your chair. Safety first kids!
