#5: Where are you going?
It amazes me how many small businesses never bother to plan or work out where their business is going. But then I see the results of those businesses and it all becomes clear.
If you don’t have a strategy for your website and business, you’re literally going nowhere. The people that have an idea in their heads of what they want to achieve and how they’ll do it are moving in the right direction. The ones that actually bother to write it down blow everyone out of the water.
These are what success stories are made of!
Why
We all know most small businesses fail. We’ve seen the statistics and don’t want to become one. Well if you look at the reasons for failure, most of them can be tied to poor planning and management. What does that mean? They didn’t have a strategy to be successful.
Having a strategy isn’t about being successful anymore, it’s about surviving! It just so happens that having a strategy also makes for hugely successful businesses. Not a bad benefit, eh?
How
Planning doesn’t have to be the complicated techniques laid out in business books. It can be quite simple, but it still takes a little bit of thought and effort. I’m sorry, but Santa still hasn’t trained the elves how to do all your planning for you, along with make your products and services…you still need a little involvement in your business.
But all you need to plan is two things:
- A goal
- A plan to reach that goal
At the end of the day, it’s not that tricky! Work out where you want to go and how you’ll get there…surprisingly simple isn’t it?
Homework
Write down your goals and actions you’ll take to get there. For a more comprehensive idea of what to do, check out the new article in the Free Members Only Section: Action without Strategy wears out the Hamster.
The most important thing is to just do something, anything, that will contribute to building your website.
