Everyone loves to watch hilarious videos of people hurting themselves on YouTube. Now you don’t have to get accepted by your local “Funniest Home Videos” show to become famous. Just get hurt while someone’s filming and post the video yourself…because everyone will have their 15 minutes.

But if you sell bandages and medical supplies…those videos could even be good content for your small business.

Because content isn’t just for padding out your website, it’s for everything!

Why

Content on your website is important, but so is content that drives traffic to your website. Content can be used to sell your products and also to keep previous clients happy.

So when you think about content, broaden your mind to include all the possibilities. Since most of us are now immune to advertising and ‘push’ marketing techniques, we need to learn how to use ‘pull’ marketing by providing great content.

It can draw visitors in like bees to honey (I decided not to use the strangers and candy analogy…).

How

Articles that don’t go on your own website are an obvious one. We’ve already talked about videos that go on video sharing sites. Guides that help visitors and could be spread around their friends.

Have a look at the content you’re already creating and think about how you could use it to draw visitors to your website as well.

Homework

Explore a content sharing site like HubPages.com or YouTube.com to see how other people are using these tools in their marketing efforts.

This entry was posted on Thursday, May 1st, 2008 at 2:15 pm and is filed under Advertising, Buzz Marketing, Internet Marketing, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.