#11: Why does everyone go on about content?
There is one main way you communicate with your audience on the Internet. I’ll give you three guesses what it is…
No, it’s not using a message in a bottle.
Nope, not paper cups and string either.
Yes! Well Done! It’s the content that you provide your visitor.
So you really need to get your content right for your website to succeed.
Why
Your content delivers your message to your visitor. If you want your visitor to understand your message and choose your business, you need to get it right.
That’s why so many small business websites fail. Their content simply consists of information about THEIR business and THEIR products. It doesn’t draw the visitor in and the visitor doesn’t get any benefit from it.
How
You really need to get into the mind of your visitor and work out what they want. What they find useful information and how they want it presented. Remember, it’s all about the visitor.
It’s easy to work out what visitors would find useful and start creating it. An article or blog post may be all it takes. There’s nothing difficult about it, but so many small businesses fail to do it.
Homework
Write at least one article that would help your visitors and post it on your website.
