Where did all the fresh content go?

November 23rd, 2009

When it comes to marketing we all should be willing to learn new things. Hence I’m happy to admit that I completed screwed up when it comes to this blog and my website. Connexted is hardly a great a memorable name… I think I took too much lame branding advice to heart.

So you can find the new and improved Web Marketing Outlaw blog and Web Marketing Outlaw website on those links. Not only is the name much cooler but so is the content. After all I’ve spent over a year longer working on client websites and improving my web marketing skills.

And that’s all I really had to say… hope to see you on the new site!

Web Marketing Outlaw blog

Web Marketing Outlaw website

Don’t forget to subscribe there as well and get your brand new bribes. That way you’re always assured to be getting the latest and greatest web marketing information based on what works in the real world.

Identifying Niches on the Internet

June 11th, 2008

Last week I stumbled upon a niche that was perfect for the basis of a new business. I was looking for something and noticed I wasn’t quite getting what I wanted so I started to wonder if other people were having the same problem. So today I wanted to share with you a quick way to work out if a new business idea is viable.

Here is a quick formula that Eben Pagan talked about recently. I think it’s a good way to test a potential business so here are the 3 questions he asks about a new niche and the tools I recommend you use.

1. Is my prospective client experiencing pain and urgency or irrational passion (or both)?

If they aren’t, then you need to motivate them to buy your products. So it’s a lot easier if the motivation comes along with the client. This is basically a judgement call on your part, how motivated do you think the market are?

In my case, I was sure the market was extremely motivated based on the niche and past experience with similar areas. So tick.

2. Is my client proactively searching for solutions?

If people aren’t searching for a solution then you have to track them down and motivate them again. So you need to work out how many people are searching for solutions in your potential niche.

Luckily there are tools for this, so go straight to the Free Keywords Tool at Word Tracker. If you have an account, even better, but this will give you a good indication of how many people are searching for your potential keywords.

Make sure the number of searches is at least 15 per keyword (preferably a lot more!). You have to make a judgement call on how much traffic you need to make your business model work. Also allow for very low conversion rates in your analysis. A 1% click-through rate to your website and 1% sign-up rate should not leave you overly optimistic. Of course you should be able to do much better than that!

3. Does my prospect have few or no perceived options?

Searching for your terms in Google, how many both organic and Pay-per-Click (PPC) competitors do you have? At this point you probably want to remember that ranking well for your keywords will probably take a year or longer so you’ll be competing in the PPC section on Google.

If there is weak PPC competition you may be on to a winner. Remember there are a lot more ways to market your website but Google Adwords gives you a cheap and easy way to buy traffic at the start.

Now it’s time to test your niche.

How to Test Your Niche

The quickest and easiest way to test your niche is to start a PPC campaign for the keywords you’ve uncovered. The step-by-step process is:

  1. Buy a new domain or use an old one.
  2. Create a simple landing page with an email sign-up offering something of value.
  3. Create a small guide or a few web pages that would be valuable for your niche. Preferably in the vain that your product would be.
  4. Create your PPC campaign and point it at the new page.
  5. See how many click-throughs and sign-ups you receive.

After a week or two you should know whether you have a viable business on your hands. My PPC campaign went live on Saturday and on Sunday I knew I had a strong potential market. For an idea, here are my first day figures. On two similar keywords:

  • 535 people had seen my ad (impressions)
  • 34 people had clicked through (6.35% click through rate)
  • 2 people had signed up for my ‘newsletter’ (5.88% conversion rate)
  • A 2.24 euro cost per conversion (0.16 euro cost per click)

So, based on no optimisation these figures looked pretty good to me. Also, the landing page I made wasn’t very strong either. At this point I need to sell an ebook or similar for 27 euros to 1 in every 12 people that sign up to break even on the first sale.

But of course I have plans to increase the lifelong client value with more products and a membership website with a monthly fee. As long as I offer great (valuable) products then I’m sure I can keep most of my clients as the competition is very weak.

Other Important Notes

I thought this might be useful to those people who want to set up an Internet business. It’s also a good method of research for those with existing businesses to do market research. Don’t take the figures to heart as they’re only an example of what I thought was a good opportunity.

People will have success with better and worse figures. The moral of the story is they got out there and did it. This provides you a quick, cheap, and easy method to test your new ideas and see which one you want to pursue.

And, as always, a good business has a solid passion and purpose (see the recent video blogs below). I’m not encouraging you to go out and use this system as a get rich quick scheme because those will ultimately fail. Two other important questions I always ask myself are:

  1. Am I passionate about this subject?
  2. Does this business have a purpose that will last 100 years or does it fit within the purpose of my  existing business?

Feel free to ask any questions in the comments, I’ll be only too happy to help.

Your Purpose: Video Blog

June 3rd, 2008

I know you missed my happy smiling face so I’m back with another video blog today. The topic of discussion:

The purpose of your business.

Too many people take a short term approach to business. They’re after the get rich quick scheme or to take advantage of a unique market opportunity. If you don’t plan your business around a greater idea that’s ready to stand the test of time, you’ll end up with a short term business. And nobody wants that, do they?

Also marvel at how many times I manage to say ‘ok.’ Editing your own videos is painful!

Who do you trust?

May 27th, 2008

Yesterday I got slightly distracted. Browsing around YouTube, I found some videos analysing the news media footage of 9/11. They broke down it down piece by piece to show that the planes were actually computer animations and that the news media had used blue screen effects to cover up missiles striking the buildings. Which, of course, had been ordered by the US Government to justify the war in Afghanistan and then Iraq.

Honestly, their analysis was pretty convincing but there was always one question left in my mind: If the US Government was really prepared to kill their own people to justify their war, why wouldn’t they just fly their own plane into the towers instead? Why bother involving the news media at all? Digging deeper, I ’surprisingly’ found websites debunking the “missing plane” theories and presenting much more plausible evidence.

I think the conspiracy theories raise some interesting questions that are being ignored by the news media and US Government investigations. But the point was how scary the world we live in can be. Who do we trust?

When I was a child, I remember thinking my parents knew it all. Obviously, grown ups in general must have a pretty good handle on things and give good advice. As I got older and became able to investigate more ideas for myself, my perspective changed a lot. You realise that your parents might not know as much as you thought, and that maybe they’re just as scared and lost as you feel yourself sometimes.

When you reach this kind of awareness, it can be scary or it can be exciting. I think we all make this decision within ourselves based on our own comfort zones and how much ‘risk’ we are willing to expose ourselves too. After all, if the people you’ve had guiding your life for so long turn out to not know it all, who do you turn to? Who do you trust?

I think we make an important decision at this point and the people that come out on top in this world decide to trust the only person they can, themselves. That doesn’t mean that we don’t listen to other people and take their advice, but we have to ask ourselves if this advice is truly in our best interests and not just blindly follow along.

At University, I just wasn’t feeling right about the whole situation. I’d chosen to study computers because the starting salaries were great and the industry had a great future. Plus, I’d always been interested in tinkering with computers. The only problem was I hated my degree. I enjoyed some parts that had management aspects but it wasn’t enough. When I saw other people programming with their eyes closed and I struggled with it all, I knew it wasn’t for me…but what was?

That’s when ‘fate’ lead me to the answer, a book on a bedside table where I was house-sitting called “Rich Dad’s Guide to Investment.” I devoured it, realised my true passion lay in entrepreneurship and building businesses, and never looked back. Getting a job was no longer an option for me, despite going against what most people believed was the right path.

Seven years later, I’m still on the same path even though I’ve had some detours. I haven’t succeeded in changing the world with my business yet, but I feel like I get closer every day. I know I am doing the right thing, I know I am helping people, and I know I will change millions of lives one day. Because I trust myself.

I had a similar experience in my relationship a few years later. After five years together, the last one and a half years being a painful long distance relationship where my girlfriend lived on the opposite side of the globe, she finally returned and broke up with me. Of course, this was a little devastating to my plans of marriage and babies so it was an interesting time. But on reflection, I decided to find out why this had happened.

After all, I was a nice, considerate guy who would do anything for her. And that, I discovered, was the problem. So I went back to the books and started to realise what I’d been doing wrong, and how to fix it. Now, my love life is pretty sorted, and I’m much happier for it. All by identifying what I wasn’t happy about and making an effort to change it.

When researching, there was a lot of information and advice given. Through experimentation and analysis, I decided for myself what really worked and what I wanted to apply to my life. There were some critical sources that I trusted but at the end of the day, I trusted myself. Because I knew that was the only person I could really trust.

I bring up these experiences in my life because we all face a similar problem. In our relationships, in our businesses, and in our lives. Who can we trust?

When you are looking to improve your business and website you to ask yourself who you can trust. And at the end of the day, the answer will be yourself. You need to be responsible for filtering out the sales and marketing crap that is thrown at you and make good decisions. You need to take responsibility for understanding what you are being taught and if it makes sense to you.

Too many people hide their heads in the sand. When something goes wrong, they are quick to blame everyone and everything apart from themselves. If you don’t get the outcomes you want in your life, it’s your fault, end of story.

You’re the person who didn’t take the time to learn. You’re the person who didn’t take action. You’re the person who let fear of failure or success or clowns hold you back. You’re the one who decides if you are going to be happy or not. Not your spouse, not your children, not your parents, and certainly not the latest salesperson offering you instant riches.

It’s time to take responsibility for your life, your business, and your results.

I believe I have a lot of good information to share with you. I believe I can give you the tools to make a difference with your website. But it all comes back to you. If you don’t believe it, call bullshit. If you do, then hang around and let’s try to do some great things together.

And feel free to share your own thoughts in the comments.

Your Passion: New Video Blog

May 20th, 2008

Episode 1: The not so phantom menace of my mother.

I promise it has some stuff about improving your website and business as well. At least like 5 seconds I’m sure.

Anyway, I thought a video blog could be a fun idea. Nothing too fancy, just a nice casual attempt to teach and entertain you. Hope you like it. You can show love in the comments. You can also show hate if you prefer.

However, villagers with pitchforks will not be tolerated!

Good to Great by Jim Collins and the chimps

May 19th, 2008

For the last few days I’ve been re-reading Good to Great by Jim Collins and the chimps (his researchers). If you’re in business and you haven’t checked it out yet then go get yourself a copy. Not only has it made me take a long, hard look(again) at my business, but it has also given me some killer ideas for what makes a successful website.

I’ll be talking about those ideas over the coming weeks in another exciting development. It’s time for Craig to start his video blog and talk about himself in the third person!

I’ve been meaning to do this for a while but technology and my bad video making skills have been standing in the way. While my skills haven’t improved a lot, they’re just going to have to do. Anyway, this is going to be a very informal and relaxed video blog. But don’t worry…I will be wearing pants (we’re not getting that relaxed…).

So, if you’re interested in quick tips on improving your website (and business), then subscribe to the RSS as I hope to have the first ‘episodes’ on the way soon.

In the meantime, you can check out Jim Collins’ website for some good immediate material. Because I know how frustrating waiting a few days for one of those old-fashioned book things can be!

12 Rules for Life and Business

May 16th, 2008

One of my regular readers commented that the posts recently have been “a bit angry.” Well I didn’t mean them to seem angry at all actually. But to balance that perception, here is a few thoughts on life and business from yours truly.

  1. Trying to fit in only leads to mediocrity.
  2. Everything happens for a reason, so always look for the reason.
  3. Life is only hard if you’re not doing what you need to do to get what you want.
  4. Always think positive, but don’t ignore the warning signs.
  5. Learning is the second most powerful thing you can do, taking action is number one.
  6. Life will always test you to see how much you want success, so show it.
  7. Always put more faith in yourself than others do.
  8. Ignore the cynics, the doubters, and the complainers. What have they ever achieved?
  9. Every challenge can be overcome with time, effort, and knowledge.
  10. The goal won’t make you happy, the journey should.
  11. You learn far more by failing than being successful.
  12. Dream big, but when you wake up, live big as well.

Anyone else have their own they’d like to share?

What do you want from me…blood?!

May 15th, 2008

Well blood isn’t actually on offer (although for the right price I’ll consider it) but I still want to know what you want from this blog. In fact, I want to know what you want from a business blog, in particular a blog about improving your business website.

You see, I watch my RSS subscribers go up and down on a daily basis. Yes, I said down. That means that when I gain a few subscribers, I also seem to lose a few subscribers. This I don’t like one bit and it obviously means I’m not giving you what you want and expect.

So what is it that you want and expect?

My goals are to teach you how to improve your website and to make it enjoyable. So how am I doing? Should I have different goals? Grade me, leave a comment, drop me an email (c r a i g at c o n n e x t e d dot c o m). Whatever works for you.

Because I can’t improve unless I know what you want. And the only way I can find that out is by asking.

So I asked, let’s see if anyone out there is willing to reply…

I’m just so BORED with my website!

May 13th, 2008

Personal confession time: I’m still not happy with this blog or my website.

I talk about being different and try to insert some humour into the posts…but let’s face it…it’s still pretty boring stuff. Quite frankly, it’s hard to really be entertaining and make sure you learn something.

But I think I’ve stumbled upon the answer. I’ve had an idea today and it’s slowly floating around my head gathering steam. Something that will hopefully entertain and teach, all at the same time.

It’s time for me to take my own advice and really differentiate myself from all the other crap that’s out there.

So stay tuned, something is coming…

Good things take time (Tip #14)

May 12th, 2008

Starting a website can be a frustrating experience. The fact is it takes a while to build up content, visitors, and communication. I’ve spent time building up content at the expense of marketing and it makes me feel a little lonely. When you’re blogging your heart out and find very few comments, it can be a little discouraging.

But building something worthwhile takes time and we have to be prepared for that.

Why?

As much as people like to romanticise business and show overnight success, that’s usually not the way it works. I was reading about Sam Walton’s story recently and he said he was always amazed at how people saw Wal-Mart as an overnight success. The fact was he’d been building up his retail stores for about 20 years before it took off.

I know the Internet is full of promises of instant riches but the people that chase them end up with empty wallets and nothing to show for it. The people how work diligently and persevere are the ones that make the real success stories.

How?

If you know what you’re doing has potential, helps people, and can bring in an income you just need to keep doing it. Looking with rose tinted glasses doesn’t help, but neither does pessimism either. You need to find a careful balance between realism and faith to keep you going.

It helps to talk to other entrepreneurs and also follow other success stories. You need to know that it’s possible if you just hang in there.

Homework

Check to make sure you’re creating a real business and not just chasing another get rich quick scheme. Also have faith in yourself and what you’re doing, it’ll be worth it one day as long as you don’t give up.


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